Historic Hudson Studios

Project Overview

Historic Hudson Studios is a premier production and event venue in Los Angeles. As the business expanded into a second 10,000-square-foot studio, it needed a digital strategy capable of attracting new audiences, increasing bookings, and supporting long-term growth.

The Engagement

Historic Hudson Studios initially brought me on to improve its SEO and online visibility. As measurable results were achieved, the engagement expanded into a broader strategic partnership encompassing website strategy, branding, UX, paid advertising, analytics, content marketing, and collateral. Rather than delivering a single project, my role became optimizing the company’s digital growth ecosystem.

Business Challenge

The business had recently expanded its physical footprint, but its digital presence had not evolved at the same pace. It needed a marketing strategy capable of consistently generating qualified inquiries while clearly communicating the value of multiple studio offerings to different customer segments.

Historic Hudson Studios logo overlaid on vintage black-and-white photo of a person wearing a camera costume.
A photo of HHS East studio
Fully equipped kitchen studio at HHS East with open shelving, pro appliances, and modern industrial finishes.
Modern makeup and wardrobe room at HHS East with vanity mirrors, rolling racks, and vintage décor.
Spacious open-plan studio at HHS West with exposed brick walls, wood ceilings, and kitchen access.
Industrial kitchen setup at HHS West with open shelving, prep tables, and stainless steel appliances.
Cozy lounge area at HHS known as The Hub, with mid-century furniture, skylights, and natural wood finishes.

The Strategy

Rather than approaching the project as a website redesign alone, I developed an integrated marketing strategy combining SEO, UX, Google Ads, local search optimization, content strategy, analytics, and brand positioning. Every initiative was designed to improve discoverability, simplify the customer journey, and increase qualified bookings.

Services

  • Marketing Strategy
  • Website Strategy
  • UX/UI Design
  • Brand Identity
  • Search Engine Optimization
  • Google Search Ads Campaigns
  • Analytics
  • Content Strategy
  • Website Maintenance
  • Print Design

Business Impact

While the initial objective was increasing bookings, the engagement established a scalable marketing foundation capable of supporting Historic Hudson Studios’ continued growth. Today, the strategies implemented continue to strengthen the company’s digital presence and position within Los Angeles’ production and event industry.

Bookings - Icon

200% Increase in Monthly Bookings

Monthly studio bookings increased from 7 days to 21 days per month, tripling studio utilization within the first year.

Profit Icon

Nearly 10× Profit Growth

The improved demand enabled HHS to increase rental rates while growing profits by nearly tenfold, demonstrating measurable business impact beyond increased traffic.

visibility icon

Expanded Digital Visibility

A stronger online presence was built through SEO, Google Business Profile optimization, and 70+ business directories, making HHS easier for potential clients to discover.

Targeted Growth Strategy

Dedicated marketing funnels were built for production rentals, e-commerce photography, and events, allowing each audience to receive messaging tailored to its specific needs.

Marketing Foundation

A scalable marketing ecosystem was established, spanning website strategy, analytics, paid advertising, content marketing, and brand assets to support future growth.