The Oviatt

Client: The Oviatt
Location: Los Angeles, CA

About the Client

The Oviatt is an Art Deco penthouse and rooftop wedding and event venue in Downtown Los Angeles. Located in the historic James Oviatt Building, it’s known for its Parisian-inspired architecture, Lalique glass details, and a storied history of glamorous parties dating back to the 1920s and 1930s. Today, it hosts weddings, corporate events, and private celebrations with a unique blend of elegance and character.

The Challenge

Despite being one of Los Angeles’ most architecturally significant event venues, The Oviatt’s digital presence wasn’t reflecting its market position. The brand lacked a cohesive identity, the website wasn’t effectively converting visitors into inquiries, and organic visibility wasn’t generating enough qualified traffic. The objective wasn’t simply to redesign a website, it was to build a digital ecosystem capable of supporting long-term business growth.

Role

Originally brought on to improve The Oviatt’s SEO performance, I quickly became a long-term strategic partner responsible for growing the venue’s digital presence. As measurable results were achieved, the scope expanded from search optimization into branding, website strategy, paid advertising, content marketing, UX, analytics, and ongoing growth initiatives. Today, I continue to lead The Oviatt’s digital marketing strategy and creative direction. 

Over time, my role grew to include:

  • Brand Rebrand & Identity Design – refreshed visuals inspired by the venue’s architecture and history.
  • Website Redesign – new UX/UI, better content structure, pricing transparency, and lead-friendly forms.
  • Blog Content Creation – weekly SEO-rich articles highlighting venue features, industry trends, and local partnerships.
  • Printed Collateral – including branded materials and a custom cocktail book.

The Process

  • Conducted an in-depth venue tour to study architectural and design details for inspiration.
  • Created visual identity concepts blending classic Art Deco elements with a modern touch.
  • Built a new website from scratch with improved user experience, responsive design, and content strategy.
  • Developed event packages with clear inclusions and pricing for transparency.
  • Launched and managed seasonal ad campaigns targeting weddings and corporate events.
  • Ensured cohesive brand presence across all online listings and platforms.

Business Impact

35% Increase in qualified inquiries

Following the website redevelopment and marketing strategy, qualified leads increased by 35%, creating a stronger and more consistent pipeline of prospective weddings and private events.

52% growth in unique organic visitors

A long-term SEO and content strategy increased unique visitors by 52%, reducing dependence on third-party marketplaces and expanding direct website discovery.

44% improvement in visitor engagement

Bounce rate decreased from 69% to 39%, while average session duration increased to 10 minutes, indicating a significantly stronger user experience and more effective content strategy.

Expanded from a single SEO project into an ongoing strategic partnership

What began as an SEO engagement evolved into a multi-year collaboration encompassing branding, website strategy, paid advertising, content marketing, analytics, and continuous digital growth. This expansion reflects the measurable value delivered over time.

Rather than treating branding, SEO, advertising, and web design as separate services, this project unified every digital touchpoint into a single growth strategy, and the result was a scalable marketing system that continues to evolve and generate measurable business results.